Developing a Microlearning Strategy

17 July 2017
2 min read
Elias Kinyua

In microlearning, a topic is broken into small, focused chunks of information that learners access at their own convenience — on mobile devices, in the moment they need support, at a time that fits their schedule. The courses are short, self-paced, and without fixed duration. Done well, microlearning helps workforces keep knowledge and skills current without the friction of long-form training programmes.

Done poorly — and it often is — it produces a library of disconnected short videos that no one watches after the first week.

The difference between the two outcomes is almost always strategy. Implementing microlearning without a clear strategic foundation is the single most common reason it underdelivers.

Start With a Prototype That Demonstrates Value

Before committing to a full microlearning rollout, build a prototype for one specific learning need. Choose a use case that is concrete, measurable, and visible — something where the impact of the intervention can be seen quickly. A successful prototype does two things: it validates your approach technically and instructionally, and it builds the internal buy-in you will need to fund and sustain future development.

The Four-Step Strategic Framework

Assess your training needs. Identify what behaviours you are trying to change and determine whether microlearning is actually the right tool for that change. Microlearning works well for knowledge reinforcement, just-in-time performance support, and skills practice. It is poorly suited to complex conceptual learning, attitude change, or anything requiring sustained cognitive engagement. Identify the business objectives, define how success will be measured, and establish what impact you are anticipating on the organisation.

Evaluate your existing programmes. Which courses or modules have the lowest completion rates? What specifically is causing disengagement — content length, relevance, delivery format, timing? Understanding what is not working in your current L&D portfolio tells you where microlearning interventions will have the most impact. You also need to establish how performance is currently supported after the initial training event ends — and how the microlearning will fit into that ongoing support structure.

Map your design approach. Choose a modular design framework that can be applied across different topics and repurposed for different contexts. Broad applicability saves time and budget over the long term. Consider what content types are most appropriate for your audience and their typical consumption context — short video, scenario-based interaction, knowledge checks, reference cards — and map these to your learning objectives.

Define your resources and governance. Build a resource plan that covers both the training team and subject matter experts involved in content development. Define your budget, your timeframe, and your internal review process. Without clear resource allocation and governance, microlearning initiatives tend to stall after the first wave of content is produced, as the ongoing content development burden is underestimated at the planning stage.

Key takeaway: Microlearning is not a format — it is a strategy. Treating it as a format produces short content. Treating it as a strategy produces measurable behaviour change.